Fire and ice of American Household Products Market: The first quarter sales data reveals the industry trend and opportunities.

BIG LOTS
The sales of soft home goods was 135 million US dollars, down 17%, accounting for 12% of the total sales, which was the same as that in the first quarter of last year. Due to the serious shortage of furniture products, the sales of furniture decreased by 27%, which adversely affected the sales of soft household goods.

Bloomingdale’s
The CEO described the sales of household goods as “quite strong”.

Dollar
General Sales of household goods reached 531 million US dollars, down by 1.6%.

Dillard’s
The sales performance of household goods is mediocre, which is neither a popular commodity nor a unsalable commodity.

Family Dollar
The sales of household goods reached 239.5 million US dollars, up by 7.1%.

HomeGoods
Household goods sales were “depressed” in the first quarter, but they began to pick up at the end of the quarter and the beginning of the second quarter, and the customer flow in the store began to improve.

Kohl’s
Kohl’s is expanding household products, outdoor products and pet products, identifying household products as the most potential commodity category and seeking greater market share. Stores began to put the shelves of holiday gift boxes and household items in a conspicuous position at the entrance. Wall decoration, holiday gifts, courtyard furniture, camping and outdoor equipment and tableware are well sold.

Macy’s
With Macy’s, the household category has obviously recovered. Among them, the sales of household textiles are considered to have entered a substantial recovery stage. In the fourth quarter of this year, Macy’s Department Store will introduce UGG home textile products previously exclusively sold by Bed Bath & Beyond to expand its brand team.

Marmaxx
Overall, it has continued the large-scale sales since the epidemic, but the household category is still “relatively depressed”.

Pottery Barn
Textiles and decorative products performed well, and printed pillows, tablecloths, bedding (especially quilts) and bathroom textiles sold well.

Pottery Barn Teen
Pottery Barn Teen’s sales of bedding and storage products in the back-to-school season are remarkable. The brand’s stores near the university are often full of pick-up orders.

Target
The sales of household goods reached $3.855 billion, down by 9.74%. The contribution of household categories to total sales decreased from 17.20% in the same period last year to 15.45% in the first quarter. Target believes that the sales in the back-to-school season will open an upward channel for the sales of household textiles and home appliances in the second half of this year.

Walmart
The sales of ordinary commodities have dropped by single digits, among which household goods are the most popular.

West Elm
The retailer’s furniture sales are sluggish. In order to make up for its performance, West Elm expanded the sales of home textiles, decorations, accessories, entertainment and festival goods.


Post time: Jul-03-2023